In my first four years as a copywriter at Saatchi & Saatchi and Wunderman Thompson, I led the copy for all HSBC and HSBC Premier work, building a strong relationship with the client that continued even during my time freelancing. This experience sharpened my foundational skills in copywriting and taught me how to master a brand voice. For a brand like HSBC—one whose value lies in being a reliable presence for customers no matter where in the world they are—a consistent, trusted voice is essential.

HSBC Premier “Opening Up a World of Opportunity” Brand Campaign

HSBC “Own Your Now” Brand Campaign

This campaign during the pandemic celebrated the resilient spirit of Sri Lankans—from remote-working professionals embracing the digital nomad lifestyle to others finding new ways to thrive—reminding everyone that nothing can hold you back when you own your now.

HSBC Premier “A Life Full of Life” Brand Campaign

HSBC Premier believes in living "a life full of life" by providing unique banking benefits tailored not just for you, but for your family as well. Their approach is all about more than just personal success—it's about helping your family reach their dreams too.